It is far too common for online merchants to believe that by just listing hundreds, or even thousands, of products on their ecommerce website, they will receive endless search engine traffic. The fact is that this is actually extremely far from reality.
The truth is that Ecommerce SEO (search engine optimization) is actually much more difficult than what it takes for blogs or even small websites. When you have a lot of different product pages shuffling on and then off of the site, there are a number of issues that can come up, making Ecommerce SEO extremely difficult. Getting a bit of help from an SEO Services USA company can allow you to avoid a few of these mistakes and have a higher degree of success.
The good news is that there are a number of completely avoidable SEO mistakes that are commonly made, which are highlighted here.
No Product Description
This error is most commonly seen on various online clothing and gift stores. The bad news is, when there is no type of text description of the specific product, it will put a stop to the page being featured in the top 10 of any search engine query.
Copying the Manufacturers Description
If you want to know a sure-fire way to be filtered by any and all search engines, simply add the exact description that is found on the manufacturer’s site. In fact, doing this will guarantee that your site is completely banned from the search engines.
When you take the time and put in the effort to create unique content for each of your products, you will have a much higher chance of being featured in the search results. For assistance with this you can utilize the services of an Ecommerce SEO agency.
No Product Reviews
Approximately 70 percent of all online shoppers will be looking for reviews of the products they are looking to purchase online. What this means is that if you have a website with none of these reviews, then you are missing a huge percentage of your potential audience. Additionally, it will be much easier for a review page to get to the top of the search results than a selling page.
While there are a number of mistakes that can be made when developing the SEO for your ecommerce site, knowing what they are will help you avoid them. If you need further assistance, you can contact a professional service where you will have a professional team help develop the SEO for your ecommerce site. The money that is paid to a professional for their services will more than pay off in the end.